At Alex Mill, the people make the place, and they just so happen to make amazing clothes, too. I love this team of geniuses (and the work) so &(^*%$% much.
I do overarching copy positioning for AM, PDP copy, some social stuff, and more, but here are a few of my faves.
To go along with the launch of the AM Denim on Denim campaign, we teamed up with VL to create our own flavor. As something who willingly pays $10 for a pint of VL ice cream more often than I’d like to admit, this was a DREAM.
Helping ppl find their perfect pair of denim. Like a dating app, but for jeans.